Starbucks Lays Out Roadmap for Long-Term Growth
Accelerating store expansion to 55,000 units worldwide by 2030 is among the pillars of the growth plan announced by Seattle-based Starbucks Coffee Company. Known as Triple Shot Reinvention with Two Pumps, the plan lays out a roadmap for how the company plans to deliver long-term, sustainable growth and outsized returns to partners, customers and shareholders.
“We see an opportunity to better leverage our footprint to serve the evolving needs of our customers. Innovation in our store formats, to purpose defined stores like pick-up, drive-thru only, double-sided drive-thru, and delivery-only allows us to better meet our customers where they are at through differentiated experiences,” said Sara Trilling, EVP and president of Starbucks North America.
“To capture that demand we will build more new stores – with new formats, in new cities and cities we’re already in,” she continued. “To be clear, Starbucks has not saturated the U.S. market.”